Luxury Candle Subscription Brand
The 48/52 is a luxury candle subscription service with a surprise scent every month.
The product is organic, allergy resistant, entirely natural , soy & harm free. The website experience is designed to feel premium, indulgent and relaxing. We designed this e-commerce site using Shopify and added a plug-in to allow customers to purchase monthly subscriptions.
We also created a social media launch strategy in order to make impact ahead of launch. This included a narrative that spoke to the brand’s target audience, a feed theme, content and hashtag suggestions and influencer outreach strategy.
Social Media Launch Strategy